Inaugural Singapore Heartland Enterprise Seminar, 30 March 2016

Key Highlight #1 : Launch of Singapore Heartland Enterprise Seminar New Logo


GOH Senior Minister of State Mr Desmond Lee (4th from left), FMAS President Mr Yeo Hiang Meng (3rd, left) with NAFA Vice Dean for Design and Media Ms Christabel Teng (5th, left) and winner of this logo competition NAFA Design and Media student Mr Kim Kyoungchul (2nd, right). In January 2016, FMAS and Nanyang Academy of Fine Arts (NAFA) collaborated to organise the Singapore Heartland Enterprise Seminar New Logo design competition. The competition was opened to all NAFA Design and Media students and received more than 50 entries for the competition. Mr Kim Kyoungchul (2nd, right) emerged victorious when his logo design was launched by guest of honour Senior Minister of State, Ministry of Home Affairs & Ministry of National Development Mr Desmond Lee, as the new logo for the Seminar.


SHEseminar logo

New Logo of Singapore Heartland Enterprise Seminar “It was an amazing experience to participate in this contest organised by FMAS. Winning this competition was an invaluable experience to me. I am thankful towards the guidance from NAFA lecturers. Thank you FMAS for the valuable opportunity as well”, said Kim Kyoungchu, Winner of the Singapore Heartland Enterprise Seminar new logo design competition.

Key Highlight #2: Optimise Your Human Capital

Social media strategist and Enneagram coach Mr Andrew Chow spoke to the audience about the nine Enneagram personality types and how bosses can make use of this method to placing the right people on the right job to create an effective and efficient team.

Key Highlight #3: Dialogue session with Mr Ricky Kok, Founder and Managing Director, Chang Cheng Group


Started with one food stall and one coffeeshop in Toa Payoh in the 1990s, Mr Ricky Kok spoke about his experiences in turning crisis into opportunities, and successfully transforming the business into today’s F&B group comprising over 200 local food outlets which include 130 economy rice stalls, 29 coffeeshops, 40 BBQ roasted delights outlets and 30 seafood restaurants.


Key Highlight #4: Revitalising Heartland Enterprises – A Young Perspective by NTU Professor & Students

Led by Nanyang Technological University (NTU) Adjunct Professor Dr Lynda Wee, the group of 34 students from NTU Nayang Business School embarked on a project to survey the heartland businesses from January to April 2015 in which the students interviewed 53 heartland shopowners in Bras Basah complex, Toa Payoh Central, Joo Chiat complex and Ang Mo Kio Avenue 4. Their findings and recommendations were presented to numerous heartland retailers at the seminar by NTU student Mr Royston Chua and NTU graduate Ms Audrey Kang. Some of their recommendations include: setting up of business management committees, diversifying one’s services and extending trading hours till 2am.








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