SHESA 2015 Gala Dinner at Shangri-la Hotel Singapore, 25 September 2015

25 September 2015

Group photograph of the winners of the new Young Entrepreneur category. The overall winners for this category were (4th from right) Stamford Education Mr Xavier Moy and (extreme right) Yellow Submarine Mr Andy Hong. 

The 2nd SHESA 2015 Successfully Concluded on 25 Sep 2015 at Shangri-La Hotel

The second Singapore Heartland Enterprise Star Award (SHESA) 2015 was held on Friday, 25 September at the Shangri-La Hotel. The guest of honour was Deputy Prime Minister & Minister for Finance, Mr Tharman Shanmugaratnam, who honoured the 51 heartland enterprises for their contributions to the local community.

Calling SHESA as the “most meaningful” of all business awards, DPM Tharman said: “Our home-grown SMEs are not just a source of employment, and part of our social fabric today. They can and must also be a source of innovation, so that they are part of our future. Innovation in every sense – such as developing new brands, detecting new tastes and preferences in a new generation of customers, using new techniques to reach out to customers, and breaking into markets abroad.”

Our winners tonight are good examples of entrepreneurship and innovation. Lijay Trading, an incense and candle company, realised they needed to capture a younger customer base in their traditional business segment. They created a range of creative and personalised products such as ‘Mandarin Orange’, ‘Peach’ and ‘Pineapple’ shaped incense targeting younger customers, and grew their sales in the process. Another interesting example is Kwong Seng International which is pioneering innovation in noodles. The company self-develops and manufactures exotic flavours like pumpkin noodles, spinach noodles and wheat grass noodles to create new customer tastes.”

“I would like to end my speech by highlighting another award winner tonight an example of what very small businesses in the so-called ‘old economy’ can achieve. Bee Choo Origin has grown to be one of Singapore’s household names for traditional herbal hair treatment. Mdm Cheah Bee Chew started the business fifteen years ago at home in Pasir Ris, with one steamer. They now have 6 outlets, managed by Mdm Cheah and her son. Plus they now distribute their hair products to more than 10 countries. Bee Choo Origin got to where it is by first going for ISO 9001 to improve its management system, and subsequently tapping SPRING’s Capability Development Grant (CDG) for a project that led to a significant reduction in customers’ waiting time.”

The award ceremony was also graced by Senior Minister of State Mrs Josephine Teo, Minister of State Mr Chee Hong Tat and Member of Parliament for Nee Soon GRC Mr Henry Kwek.

2015’s award presentation ceremony proved to be grander and more professional than the first – a wonderful improvement to much glee and excitement from all involved,” said Mr Danny Yeo who was back to host SHESA for the second year since its inauguration in 2014.

The Young Entrepreneur Award (new)

Introduced this year, the new Young Entrepreneur award aims to encourage budding entrepreneurs to look to the thriving heartland as a fertile ground to start new businesses, introduce unique business concepts and expand their businesses. The award identifies successful examples of those who have succeeded, and hope to inspire other young entrepreneurs to follow their footsteps. The winner has to be aged 40 and below. The overall winners for this category were Stamford Education Group Mr Xavier Moy and Yellow Submarines Mr Andy Hoon.

Overall Winners for the Award Categories for Promising Enterprises

Best Customer Service Award: Hui Master International Geomancy Pte Ltd

Best Marketer Award: Dollhouse Pte Ltd

Best Visual Merchandising Award: Fukai Environmental Pte Ltd

Most Innovative Award: Lijay Trading Pte Ltd

Most Francisable Award: Coffee Hive Pte Ltd

Heartland Heritage Enterprise Award Winners

Foh Foh Co Pte Ltd

Guan Chee Hong Kong Roasted Duck Pte Ltd

Kin Teck Tong Pte Ltd

Ultra Supplies


Co-organised by the Federation of Merchants’ Associations, Singapore (FMAS) and evening daily’s Lianhe Wanbao, the Singapore Heartland Enterprise Star Award (SHESA) serves as a catalyst and platform for heartland enterprises to learn from other heartland enterprises’ success stories, on how they can strengthen their company’s operation and hone their competitive edge within the heartland business community – to be the next rising stars.

Through this Award, FMAS look to honour the rising stars for excelling in various areas: Best Customer Service, Best Marketer, Best Visual Merchandising, Most Innovative, Most Franchisable, Heartland Heritage Enterprise Award and – for the first time – Young Entrepreneur Award.

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