Assessment and Judging Process

Each applicant will undergo the judging process as follows:
QUALIFYING CRITERIAThis award is open to all heartland operators including hawker centre stall owners, enterprises operating in shop-houses, HDB-managed malls and neighbourhood retail outlets. They are:

  • Promising Enterprise: With 1 to 4 establishments
  • Prominent Enterprise: With 5 establishments and above

All applicants must:

  • Have at least 1 outlet operating the neighbourhood centres (non-mall) or have products/ services that is marketed to the heartland community
  • Be incorporated in Singapore with at least 30% Singaporean or PR ownership
  • Be home-grown Singapore brands

The new Young Entrepreneur Award is open to entrepreneurs:

  • Who are aged 40 and below
  • With an enterprise which a new and unique business idea in the heartland
PA Generic&Debit Cards_NEW