Assessment and Judging Process

Each applicant will undergo the judging process as follows:
QUALIFYING CRITERIAThis award is open to all heartland operators including hawker centre stall owners, enterprises operating in shop-houses, HDB-managed malls and neighbourhood retail outlets. They are:
  • Promising Enterprise: With 1 to 4 establishments
  • Prominent Enterprise: With 5 establishments and above
All applicants must:
  • Have at least 1 outlet operating the neighbourhood centres (non-mall) or have products/ services that is marketed to the heartland community
  • Be incorporated in Singapore with at least 30% Singaporean or PR ownership
  • Be home-grown Singapore brands
The new Young Entrepreneur Award is open to entrepreneurs:
  • Who are aged 40 and below
  • With an enterprise which a new and unique business idea in the heartland
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